Earning rules

Configure purchase points and optional rewards for welcome gifts, subscriptions, birthdays, and visits.

Earning rules are grouped by what customers do:

  • Purchases contains one Points for purchases rule.
  • Customer contains Welcome Gift, marketing email subscription, and birthday rewards.
  • Visits contains one-time rewards for Facebook, Instagram, TikTok, X, YouTube, LinkedIn, and your website.

Configure only the activities you want to offer. A configured activity can be active or inactive; turning it off pauses future rewards without removing points customers already earned.

Configure points for purchases

  1. In NASP Rewards, open Earning rules.
  2. Under Purchases, choose Configure for Points for purchases.
  3. Enter the Spend amount and Points earned.
  4. Choose the Program start date. Orders placed before this date do not earn points.
  5. Save.

Example: with a spend amount of 1 and 1 point earned, customers receive 1 point for every 1 unit of your store currency they pay.

Completed purchase earning rule form in NASP Rewards
Example: 1 point for every USD 1 paid, starting July 25, 2026.

How purchase points work

  • Points are based on the amount paid, in your store currency.
  • Only orders placed on or after the program start date earn points.
  • If you increase an order and collect another payment, the additional amount can earn more points.

Editing the rule changes how new orders earn. If you collect another payment for an existing order, it keeps the earning rate that first applied to that order. Points already awarded do not change.

Deleting the purchase rule stops new purchase points. Customers keep the points they already have. If you create a replacement, choose its start date carefully: backdating can award points for older orders.

Configure an earning activity

  1. In Earning rules, find the activity under Customer or Visits.
  2. Choose Configure, or Edit if you already saved it.
  3. Select Enable this earning activity and enter the points awarded.
  4. For a visit reward, enter its HTTPS profile, channel, or website URL. For Birthday points, choose whether to ask customers for their birth year.
  5. Save.

Clear Enable this earning activity and save when you want to pause an activity. The configuration stays available to edit, and previous awards remain unchanged.

Welcome Gift

Welcome Gift is a one-time reward that signed-in customers claim themselves on Customer rewards. It is not awarded for creating an account, signing in, or placing an order.

After a customer claims it, the prompt disappears and the award remains in Points history. Turning the rule off and on cannot let the same customer claim it twice.

Marketing email subscription

This reward is only for a customer’s first observed marketing email subscription while the rule is Active. It does not backfill existing subscribers, and unsubscribing then subscribing again does not qualify.

When you first enable the rule, or enable it again after turning it off, its status changes to Setting up. NASP Rewards checks the shop’s existing subscribers so they cannot receive a retroactive reward. New rewards do not begin until the status becomes Active.

If setup fails, open the rule and retry. Do not turn the activity off while setup is running. Changing the points amount affects only future awards.

Birthday points

Birthday points are awarded once per year on the saved month and day, using the UTC calendar. By default, customers enter only a month and day. Turn on Ask customers for their birth year if your program needs the full date.

Saving or editing a birthday does not award points immediately. The daily birthday process awards the next eligible birthday reward. A customer cannot receive a second birthday award in the same UTC year after editing the date. For February 29 birthdays, NASP Rewards uses February 28 in non-leap years.

Changing the rule’s point amount affects future birthdays only. Points already awarded keep their original amount in Points history.

Visit rewards

You can reward a one-time visit to Facebook, Instagram, TikTok, X, YouTube, LinkedIn, or any merchant website. Customers see the available activities under Visit and earn in Customer rewards.

The award is recorded when an authenticated customer uses the visit action. NASP Rewards does not verify a follow, like, connection, or subscription. Each customer can receive each configured visit reward once, even if you later turn the rule off and on.

Visit URLs must be HTTPS and cannot contain embedded credentials. LinkedIn rewards accept official LinkedIn domains and its lnkd.in shortener; the Website activity accepts any otherwise valid HTTPS website.

What activity statuses mean

  • Not configured means the shop has not saved that activity yet.
  • Inactive means its settings are saved but future rewards are paused.
  • Setting up applies only to marketing email subscription while NASP Rewards checks existing subscribers. Rewards are not active yet.
  • Active means new qualifying customer actions can earn points.

Completed one-time rewards never become claimable again. Turning a rule off, editing it, or changing its points does not recalculate, remove, or reverse historical awards.

Next: Configure redemption rules